The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.”
The patent application sheds significant light on those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so the following are highlighted that you should consider for your SEO efforts.
Update Your Site
Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn, this leads to higher rankings.
To appease mighty Google, consider the following plan of action:
1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.
When Google returns to the site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach.
Google’s Looking at Your Domain
In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows the site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much the registration process impacts the ranking process, but every little bit helps.
Google claims that it also digs deeper into domain names to evaluate the legitimacy of the site. Factors in the evaluation include the web host and the “who is” information. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. While such hosts are not detailed in the application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.
Google’s Looking at Your Content
The content we add on the website plays an important role in ranking. Unique and quality of the content should not be compromised. you will find many tools that can help you out if you are facing some problem related to your content. Tools like “WordAI” is one of the best plagiarism removing the web-based app. You can really make unique content for your blog.
Actually “WordAI” is a spin bot that finds the best suitable replacement for the random words in the content and suggests you change the sentence to avoid plagiarism.
KeyWords Helps In Ranking On Google
when we talk about ranking websites on google there you find two ways to do that. Either you pay for your keyword ranking at the rate of per click or you work smart and search for suitable keywords that help you rank without spending any money at all. There are many tools that help you find keywords according to your niche.
- Google Keyword Planner
- LSI Keywords
both of these tools help you find best low competition keyword that might help you in SEO and will give you the best results.
Google Keyword Planner
Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a website or URL.
While Keyword Planner does have limitations such as a lack of absolute search volumes, it’s useful for finding keyword ideas that you might struggle to find using traditional keyword research tools.
LSI Keywords Planner
Latent semantic indexing is a system search engines use to collect other words people use about your keywords. LSI keywords are words and phrases with a high degree of relevance to your topic. Google uses them to help determine the content quality and relevance to the search.
A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.